Clicking through my Google alerts today I see a couple of stories that just seem to be wannabe groups trying to label themselves as medical tourism destinations. First is the story from the online version of the Philippine Star with a story that starts like this:
As a major medical tourism destination, the Philippines is given the chance to show to the world how advanced its medical facilities and expertise are.
No, you aren’t, at least not yet, a major medical tourism destination. I know you want to be, and yes you have a lot of great nurses, although most of them have moved to other countries. But the Philippines is way down the list of medical tourism destinations, and now that everybody wants to be one the competition is only going to get tougher, so it will take much more that calling yourself one to be one.
Also in that story is this little gem:
The medical spa concept was created by Valdecañas herself.
The reference is to Dr. Mary Jane Torres Valdecañas who is the founder of the Zen Institute, a medical spa in the Philippines. Another doubtful claim. Medical spas have been around for quite a while. Is this doctor really the person who created the concept? I think they are trying too hard in the Philippines.
Next we check in with the International Medical Travel Journal, “The World Leading Journal for the Medical Travel Sector”. Hmm, more big claims. But that’s not really the point. It’s the story about inbound medical tourism to the USA and UK. Again. Again, just calling yourself a destination doesn’t make you one. The flight to better care at affordable prices without wait times is away from these two countries. Ah, this quote gives you their angle:
Travelling to the U.S. for healthcare can be costly and complicated for international travellers. Usually, the patients are wealthy people who can afford high quality care. In this fast growing market the U.S. has a chance to be very competitive.
I see, if you can afford to pay outrageous prices and navigate the travel complexities then the U.S. is for you. Great marketing concept.