Why is it that so many Thai restaurants in the U.S. have to give themselves some goofy name that is a play on words? I saw an announcement of a new restaurant opening at the northwest corner of the intersection of New Jersey Avenue and R Street, Northwest (in what city I don’t even know). They call it “Beau Thai”. Well, that’s a little more original than some of the others, like:
- My Thai – trying a play on words with the name of a mixed drink
- Thai One On – bad idea naming a restaurant/bar after the act of getting really drunk
- Thai The Knot – more of a marriage agency name
- Thai-licious – really poor effort but it is the name of an actual restaurant
There are lots more that I’ve seen and forgotten and just about all are trite. Beau Thai at least seems a little bit original.