In what might seem a case of a large multinational bullying a small local business, Starbucks is suing a Thai street vendor for infringing on its logo. The street vendor’s business is named Starbung and the owner claims his logo is his own original work that is based on how he makes his coffee and the color green for his religion. Here are the two logos side by side:
Uh, yeah. That right there is what you call infringement. It’s so obviously a direct takeoff. That vendor probably thought Starbucks would never bother a little guy like him. He doesn’t realize that they have to, because if they don’t fight such obvious infringements, even small time ones, they eventually lose their copyright. Starbung should have just dropped it when the cease and desist letter arrived. Trading on the Starbucks logo may have been good while it lasted but he has been found out.
On the other hand, enforcement in Thailand is pretty lax so even if Starbucks pursues and wins the lawsuit it is unlikely that anyone will be interested in enforcing the judgement. Although, if local police were to learn of the judgement it would offer them a fresh extortion opportunity – a small regular payment to keep them from shutting down Starbung. That’s probably how it will go.